The Model

TOVI is based on the Transtheoretical Model (TTM), a research-based theoretical model that explains the factors that encourage the creation of healthy habits and the elimination of unhealthy habits. The TTM serves as the foundation of TOVI and drives many of the unique features that make TOVI successful.


The Techniques

Clinically-proven behavior change techniques and strategies help people integrate lasting changes into their lives.

TOVI implements 26 health behavior change techniques that combine with concepts from the TTM to make TOVI a dynamic, supportive app that helps people reach lasting health improvements.

Learn more about the behavior change science that drives TOVI in our white paper.



7596 Eads Avenue

La Jolla, CA 92037

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